The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
ASIN: 1118244117
VSKU: GBV.1118244117.G
Condition: Good
Author/Artist:Goldwater, Robert|Supovitz, Frank|Goldblatt, Joe
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.