• Principles of Marketing, Global Edition — used book cover
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Stock cover image; actual copy may differ.

Principles of Marketing, Global Edition

$47.91 USD
$47.91 USD

Gary Armstrong

Condition
Acceptable
Format
Paperback
ISBN
9781292449364

This copy has liquid damage.

Shipping calculated at checkout.
Description
For principles of marketing courses that require a comprehensive text. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
ASIN: 1292449365
VSKU: GBV.1292449365.A
Condition: Acceptable
Author/Artist:Gary Armstrong
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has liquid damage.
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Principles of Marketing, Global Edition — used book cover