• Integrated Advertising, Promotion, and Marketing Communications, Global Edition
1 1

Stock cover image; actual copy may differ.

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

$45.00 USD
$45.00 USD

Clow, Kenneth; Baack, Donald

Condition
Good
Format
Paperback
ISBN
Not listed

Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.

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Description
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
ASIN: 129241121X
VSKU: GBV.129241121X.G
Condition: Good
Author/Artist:Clow, Kenneth|Baack, Donald
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition