GET FIT FOR THE FUTURE OF TRANSCREATION: A handbook on how to succeed in an undervalued market

GET FIT FOR THE FUTURE OF TRANSCREATION is a business companion for language service providers interested in becoming transcreation experts.Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company’s or a brand’s reputation and sales.This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services.An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.
ASIN: 1075698030
VSKU: GBV.1075698030.G
Condition: Good
Author/Artist:Sattler-Hovdar, Nina
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.