Essentials of Services Marketing

For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
ASIN: 1292425199
VSKU: GBV.1292425199.N
Condition: New
Author/Artist:Wirtz, Jochen
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.