Eat This!: How Fast Food Marketing Gets You to Buy Junk (And How To Fight Back)

Eat This! examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other tools used to sell products. Curtis provides careful insights into the fast food industry and ways in which young people can push back. "Kids need to know the truth about junk food, and understand the millions of ways it's pushed on them -- every day. Andrea's fun and accessible book gives them the tools to fight back!" -- Jamie Oliver, MBE, world-renowned chef and food campaigner "The title says it all. This is the first and only children's book to tell the awful truth about the way our kids are assaulted by rapacious marketers. But, most importantly, Andrea manages to tell the story to the kids themselves." -- Mark Bittman, best-selling author of How To Cook Everything "Eat This! is a well-conceived, well-researched and empowering resource that helps students, parents and educators decode the marketing speak and arm themselves against powerful techniques used by junk food and beverage marketers." -- Lulu Cohen-Farnell, Founder, Real Food for Real Kids
ASIN: 0889955328
VSKU: GBV.0889955328.G
Condition: Good
Author/Artist:Curtis, Andrea|Collins, Peggy
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.