The Travel Advisor's Cruise Handbook: Selling Ocean, River, & Expedition Vacations

From the authors of the best-selling The Travel Advisor's Handbook: A companion book focusing on every step of the cruise selling process for all types of sailings - ocean, river, and expedition. Section one covers the world of cruise with an in-depth overview of the industry, geography, multi-generational travel, and more. In section two, we help you prepare for the sale with advice on marketing, specialization, and product training. Then, it's on to the actual booking process in section three and the post-sale things you should be doing in section four. We've also included a glossary of key terms so you'll never wonder what an acronym means. The authors are three Cruise Lines International Association (CLIA) certified Elite Cruise Counsellors with thousands of cruise bookings to their credit. Mr. Akana and Mr. Grum are both inductees in the CLIA Hall of Fame. Foreword by Charles Sylvia, ECC, Vice President - Industry and Trade Relations - Cruise Lines International Association (CLIA)
ASIN: B0CZCRGDNF
VSKU: GBV.B0CZCRGDNF.G
Condition: Good
Author/Artist:Grum, Christopher|Akana, Michael|McAlister, Scott|Sylvia, Charles
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.