Storytelling with Data: A Data Visualization Guide for Business Professionals, 10th Anniversary Edition

International bestseller with over half a million copies sold! Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring luxury cloth binding, refreshed visuals, and expanded content with new insights, this collector's edition builds on the classic's foundational lessons, empowering you to craft persuasive data stories. Don't simply show your data―tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples―ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data―Storytelling with Data will give you the skills and power to tell it.
ASIN: 1394388098
VSKU: GBV.1394388098.G
Condition: Good
Author/Artist:Nussbaumer Knaflic, Cole
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.