Global Business

Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
ASIN: 035771640X
VSKU: GBV.035771640X.VG
Condition: Very Good
Author/Artist:Peng, Mike
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Crisp copy with a sturdy binding and light shelf wear. Used copies may not include access codes or CDs.