Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
ASIN: 0190646004
VSKU: GBV.0190646004.G
Condition: Good
Author/Artist:John, Deborah Roedder|Torelli, Carlos J.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.