A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers

Transform your C-suite leaders into brilliant communicators. Here are the strategies that smart communications and public affairs experts employ. Legendary White House Press Secretary Mike McCurry describes "A+ Strategies for C-Suite Communications" this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”Here are the solutions you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.Barks' book is an essential resource for communications and public affairs experts who counsel their C-suite on strategy. You’ll discover how sustained improvement helps attain long-range business and public policy goals.You’ll gain invaluable insights on how to: • Craft a cohesive communications strategy • Enhance your media relations capabilities • Sharpen your C-suite’s public speaking skills • Develop an advocacy strategy that delivers public policy results • Learn how you can implement a sustained professional development program • Make sure your messaging is magnetic • Prepare for reputational risk • Handle crisis communicationsBuy this book today. Discover how to accelerate your career and innovate your business.
ASIN: 0974253871
VSKU: GBV.0974253871.G
Condition: Good
Author/Artist:Barks, Ed
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.