{"product_id":"writing-for-busy-readers","title":"Writing for Busy Readers","description":"We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?\n\nWhen The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.\n\nTodd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:\n\nUse fewer words\nLower the reading level\nUse formatting judiciously\nMake the purpose clear for skimmers\nEmphasise value for readers\nMake responding as easy as possible.\n\nIncluding many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.\u003cbr\u003eASIN: 192258553X\u003cbr\u003eVSKU: GBV.192258553X.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Todd Rogers\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":51256498946353,"sku":"GBV.192258553X.A","price":2.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/192258553X-0.jpg?v=1744743450","url":"https:\/\/goodbookscompany.org\/products\/writing-for-busy-readers","provider":"Good Books Company","version":"1.0","type":"link"}