{"product_id":"strategic-brand-management-lessons-for-winning-brands-in-globalized-markets","title":"Strategic Brand Management: Lessons for Winning Brands in Globalized Markets","description":"Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.\u003cbr\u003eASIN: 0190646004\u003cbr\u003eVSKU: GBV.0190646004.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:John, Deborah Roedder|Torelli, Carlos J.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":54303103189297,"sku":"GBV.0190646004.G","price":44.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/0190646004-0.jpg?v=1779485004","url":"https:\/\/goodbookscompany.org\/products\/strategic-brand-management-lessons-for-winning-brands-in-globalized-markets","provider":"Good Books Company","version":"1.0","type":"link"}