{"product_id":"persuasive-communication","title":"Persuasive Communication","description":"Providing an opportunity for students to both learn and apply course concepts in a single semester is challenging but necessary. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.\nPart 1: Persuasion Theory and Research\nFeaturing chapters by Bainbridge Frymier, and Korcok \u0026amp; Thorson-Hevle\nPart 2: Persuasive Writing\nFeaturing chapters by Drown \u0026amp; Sole\nPart 3: Persuasive Presentations\nFeaturing chapters by Wahl et al., Mason, Butland, \u0026amp; Makay, and Weintraub\nTo become more effective persuaders as well as critical consumers of persuasion, students need to apply what they learn. Persuasive Communication is an essential text for developing strong persuasive communicators.\u003cbr\u003eASIN: B0B9CDG77V\u003cbr\u003eVSKU: GBV.B0B9CDG77V.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kristie Sigler\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":51782701580593,"sku":"GBV.B0B9CDG77V.G","price":68.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/B0B9CDG77V-0.jpg?v=1756493737","url":"https:\/\/goodbookscompany.org\/products\/persuasive-communication","provider":"Good Books Company","version":"1.0","type":"link"}