{"product_id":"marketing-the-core","title":"Marketing: The Core","description":"Marketing: The Core is a more brief, 18-chapter version of the Kerin\/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.\u003cbr\u003eASIN: 1260711455\u003cbr\u003eVSKU: GBV.1260711455.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Kerin, Roger A.|Hartley, Steven W.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has heavy highlighting.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":54312957673777,"sku":"GBV.1260711455.A","price":53.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/1260711455-0.jpg?v=1779571737","url":"https:\/\/goodbookscompany.org\/products\/marketing-the-core","provider":"Good Books Company","version":"1.0","type":"link"}