{"product_id":"marketing-research-an-applied-orientation","title":"Marketing Research: An Applied Orientation","description":"For undergraduate and graduate marketing research courses.\n\nExperience the Interaction Between Marketing Research and Marketing Decision-Making\nMarketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.\n\nThe S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.\u003cbr\u003eASIN: 0136085431\u003cbr\u003eVSKU: GBV.0136085431.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Naresh K Malhotra\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":51306542530865,"sku":"GBV.0136085431.A","price":18.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/0136085431-0.jpg?v=1746129236","url":"https:\/\/goodbookscompany.org\/products\/marketing-research-an-applied-orientation","provider":"Good Books Company","version":"1.0","type":"link"}