{"product_id":"marketing-management-global-edition","title":"Marketing Management, Global Edition","description":"Forundergraduate and graduate courses in marketing management.\nThegold standard for today’s marketing management student\nThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.\u003cbr\u003eASIN: 1292404817\u003cbr\u003eVSKU: GBV.1292404817.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Keller, Kevin|Kotler, Philip\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":54670498234673,"sku":"GBV.1292404817.G","price":52.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/1292404817-0.jpg?v=1781904406","url":"https:\/\/goodbookscompany.org\/products\/marketing-management-global-edition","provider":"Good Books Company","version":"1.0","type":"link"}