{"product_id":"how-highly-effective-people-speak-how-high-performers-use-psychology-to-influence-with-ease-speak-for-success","title":"How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Speak for Success)","description":"Most communication books recycle persuasion platitudes from the 1980s.\nThis one reveals speaking strategies that actually change minds, backed by cutting-edge neuroscience and 70+ peer-reviewed psychology studies.\nMy name is Peter Daniel Andrei. I coach C-suite leaders on high-stakes communication and consult on billion-dollar projects for some of the world's largest organizations.\nI used to be an anxious, ineffective speaker.\nI spent a long time watching my ideas get dismissed and my words fall flat.\nEverything changed when I discovered what the highest performers do differently:\nThey speak how the human brain evolved to process information.\nAs a result, they influence with ease and convert communication from obstacle into opportunity.\nThis book shows you how they do it.\nInside, you'll master the E.F.F.E.C.T.I.V.E. system – a reliable, repeatable communication framework that works like clockwork, not guesswork. You’ll learn how to: Seem confident, competent, and credible in 15 seconds Apply a \"framing formula\" proven to make listeners' brainwaves sync to yours Clean up your speech – no fillers, no stumbles, no mistakes… even without a script Swap body language that repels for body language that compels Defuse objections and win negotiations before they escalate Simplify, clarify, and amplify your ideas – so they cut through and get remembered Shape your organization's narrative and culture with power, not force\n\nThese strategies give you an unfair advantage – whether you're delivering speeches, leading teams, selling ideas, pitching investors, negotiating decisions, marketing products, or building a movement.\nIn How Highly Effective People Speak – updated \u0026amp; expanded with 100+ new diagrams and revised insights – the art of communication meets the science of psychology.\nMaster both, and you don't just compete – you win.\u003cbr\u003eASIN: B089CSW3Y6\u003cbr\u003eVSKU: GBV.B089CSW3Y6.N\u003cbr\u003eCondition: New\u003cbr\u003eAuthor\/Artist:Andrei, Peter\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":51745616331057,"sku":"GBV.B089CSW3Y6.N","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/B089CSW3Y6-0.jpg?v=1755456520","url":"https:\/\/goodbookscompany.org\/products\/how-highly-effective-people-speak-how-high-performers-use-psychology-to-influence-with-ease-speak-for-success","provider":"Good Books Company","version":"1.0","type":"link"}