{"product_id":"cases-in-public-relations-strategy","title":"Cases in Public Relations Strategy","description":"Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client―whether big or small, global or local, for-profit or nonprofit―in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field.\nGive your students the SAGE edge!\nSAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.\u003cbr\u003eASIN: 1506349153\u003cbr\u003eVSKU: GBV.1506349153.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:St. John, Burton|Pritchard, Robert S.|Martinelli, Diana Knott|Spaulding, Cylor Alexander\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":55463737229617,"sku":"GBV.1506349153.G","price":60.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/1506349153-0.jpg?v=1785101728","url":"https:\/\/goodbookscompany.org\/products\/cases-in-public-relations-strategy","provider":"Good Books Company","version":"1.0","type":"link"}