{"product_id":"basic-marketing-research-customer-insights-and-managerial-action","title":"Basic Marketing Research: Customer Insights and Managerial Action","description":"In Brown\/Suter\/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.\u003cbr\u003eASIN: 0357901843\u003cbr\u003eVSKU: GBV.0357901843.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Suter, Tracy|Brown, Tom|Churchill, Gilbert\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":55028702478641,"sku":"GBV.0357901843.G","price":66.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/0357901843-0.jpg?v=1783027549","url":"https:\/\/goodbookscompany.org\/products\/basic-marketing-research-customer-insights-and-managerial-action","provider":"Good Books Company","version":"1.0","type":"link"}