{"product_id":"advertising-and-integrated-brand-promotion","title":"Advertising and Integrated Brand Promotion","description":"Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum\/O’Guinn\/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.\u003cbr\u003eASIN: 0357721403\u003cbr\u003eVSKU: GBV.0357721403.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Close Scheinbaum, Angeline|O'Guinn, Thomas|Semenik, Richard J.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps.  \u003cbr\u003e","brand":"Good Books Company","offers":[{"title":"Default Title","offer_id":57441363919153,"sku":"GBV.0357721403.A","price":48.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3730\/2065\/files\/0357721403-0.jpg?v=1794175193","url":"https:\/\/goodbookscompany.org\/products\/advertising-and-integrated-brand-promotion","provider":"Good Books Company","version":"1.0","type":"link"}